Hanes Australasia has chosen Herma’s linerless technology for its shipping and logistics labels as part of the company’s 2025 sustainability goals. An important factor in the Hanes decision was a strong ROI when replacing conventional label materials and machinery currently installed.

Hanes Australasia, a company whose portfolio includes some of the continent’s most recognized apparel and lifestyle brands, has accordingly committed to the Herma’s InNo-Liner system for its labels. Headquartered in Melbourne and employing around 4,400 people, Hanes will be commissioning the first two Herma linerless labeling systems in August 2021, with others set to follow.

Locally, the project was led by Result Group, a longstanding Herma distribution partner specializing in packaging and labeling technology. The labels for the linerless system are being supplied by Label Manufacturers Australia (LMA), a part of the TMA Group, and are based in turn on a special self-adhesive material produced by Herma in Filderstadt, Germany.

“The HERMA InNo-Liner technology was the perfect solution for Hanes to adopt at the back end of their supply chain,” says Kate Appleby, national sales manager at LMA. “An important factor was a strong ROI when replacing conventional label materials and machinery currently installed. The calculation also took into account savings in the material itself, removing waste disposal costs, and a host of other measurable benefits.”

Michael Dossor, general manager of Result Group, adds, “For some time now we’ve been offering linerless solutions for primary packaging products, and we’ve seen the demand for these continue to grow on sustainability grounds. So it’s all the more pleasing for us to have, in the shape of the Herma InNo-Liner system for secondary shipper packaging, a compelling solution suitable even for the demanding conditions on the logistics and warehouse shipping side.”

Developed specifically for shipping labels, the Herma InNo-Liner system is based on a special multi-layer adhesive variant, which is non-sticky at first, and a custom-made micro-atomizer, which activates the adhesive. The process is based entirely on water: in other words, it does not involve any solvents, heat or other media associated with possibly undesirable side-effects.